Generative Dynamics: What Sustains the Creation of Shared Business Value.

Mauro Magatti, Massimiliano Monaci 

CSR theories and practices which have been diffusing in the management world until very recently refer mainly to reactive strategies of (re-)legitimation of companies vis-à-vis their stakeholders. However, even in light of the challenges posed by today’s economic crisis, the present period can be an extremely favourable moment to move beyond this adaptive approach and to formulate and realize a more advanced view of the social dimension of business as sustainable innovation, i.e. a business model based on a twofold dynamic of ‘valorization of the context’.

Technology, Society and Sustainability